I love simple design thinking. Well observed combinations of things that, in retrospect, clearly belong together. Or small twists on old products, done with humor. The Hook Box, above, is one example. more then just a shelf, the box holds those new digital things that are so precious to us now. This kind of object emphasizes and plays on the ritual of loading and unloading personal baggage when we enter and leave our homes.
Similarly, this design for a continuous plug makes you ask “why hasn’t it always been that way?”.