Paul Rand

Grumpy old curmudgeon, aka design god (Monoscope)

Some great Paul Rand quotes. “Don’t try and be original, just try to be good”. “To do things with quality. I think this is what in a big sense aesthetics means”. “Order. Variety. Contrast. Symmetry. Tension. Balance. Scale. Texture. Space. Shape. Light. Shade. Color. The elements of shape.