Bill is one of the original interaction design guys, like Bill Moggridge and Gillian Crampton Smith, who did a lot of foundational work, particularly in eduction, in establishing the discipline. He worked at Xerox, at IDEO and at Paul Allen’s Interval Research group.
The thing I most enjoyed about this talk was how much it was basically just a chat, an unstructured discourse about the history of interaction design, the importance of artefacts and craft. It stumbled a little towards the end (he never really covered everything he hoped – I wish he’d got into schools a little) but that casualness was compelling.
Rather than use slides Bill sat at an overhead camera, sketching with a conte crayon, creating little charts, arrows, triangular figures.
A few things stuck with me in terms of actual content. The emphasis on building and discovering – working with materials. I loved his phrase “designers put things between people and the world”. He described every interaction as being either a map or a path. He talked about the evolution of interaction design in terms of cognitive “mentalities” (from Piaget) three of which are enactive (given kinaesthetics – “doing” – which we’re born with), iconic (representations – “seeing” – which we learn first) and symbolic (Ax=y – “knowing” – which we aspire to as a tool for thinking). This last he equated with command line interfaces. He tied graphical user interfaces with iconic representations. Lastly, he lamented that we’re missing an opportunity to build truly kinaesthetic experiences.
Lisa Strausfeld spoke in the afternoon. She’s now a partner at Pentagram, but I think of her as one of many talented graduates of Muriel Cooper’s Visible Languages Workshop at MIT. I don’t have any shots of this talk because, after a battle of wills with the facilities people, most of it was in semi darkness to show her work in best effect. She showed a combination of examples of her amazing portfolio, tied to examples of driving philosophies.
Briefly, these were:
- Design one solution.
- LATCH – 5 ways of organizing information – Location, Alphabetical, Time, Category and Hierarchy (Lisa added “Network” as a 6th). From Richard Saul Wurman.
- Find, don’t invent (in the context of solutions she talked about how ideas emerged from finding meaning in data).
- Engagement, Context, Reference (“ECR” from Curtis Wong). A way of thinking about drawing in people with content.
- Immersion – people should be IN your designs.
- Information is the interface.
- The interface can make the information more engaging.
- Design a continuous experience.
- Do one thing perfectly. Repeat.
- Be the audience.
Here work has an amazing amount of integrity and continuity to it. You can see the lineage all the way from her work at MIT in 1994 (see Information Landscapes) to the recent Pentagram website redesign.