SXSW Day 1: Bre Pettis (MakerBot) opening Keynote

I’m at the SXSW Interactive festival in Austin Texas for a few days. It’s a huge event made up of talks, workshops, films and lots of other stuff to see. I’m going to a number of the talks, and I thought I’d try and post some of my notes online here.

The first of these is the opening keynote, given Bre Pettis, the founder of MakerBot, which produces a cheap 3D printer, and of Thingverse, an online forum for sharing 3D models that can be printed out with these kinds of printers.

Questions for Bre were posted to Twitter under #AskPettis.


To be honest, other than describing 3D printing as “The Next Industrial Revolution” and saying that “Creativity is now accessible in the world of things”, Bre’s talk was a little shallow and vision-free. He didn’t really paint a big picture of the changes that 3D printing will bring to society, commerce etc, but instead showed lots of little examples of things that people had made, mostly with the MakerBot printer.

FWIW, he was wearing a jacket by Sruli Recht, produced using 3D printing and laser cut wood. It reminded me an awful lot of the wooden textile produced by Elise Strozyk at Central St. Martin’s in 2009. I’m not sure which part of this, if any, was 3D printed.


Here are a bunch of the examples Bre gave of things made with Makerbot:

Markerbots are starting to show up in schools (there’s an interesting thread at SXSW about how kids are embracing digital creativity – drawing, coding, electronics etc., despite the feeling that school curricula fail to keep up with the times).

Other examples include someone who created the part to fix an espresso machine, a guy who created shoe inserts to make his daughter tall enough to go on some fairground rides, and another person who replaced expensive piano parts with 3D printed version.

Bre presented a prototype of the “MakerBot Digitizer” for the first time. This is basically a rotating platform that uses two lasers and webcam to scan 3D parts so that they can be reproduced using the printer. Bre described this process as "…like when Flynne gets scanned into Tron", and a way of “building out a "3D ecosystem". He admitted that the technology has been around for 25 years, but requires a lot of post-processing, the implication being that the secret sauce for the Digitizer is the software, which must make it easier to create closed meshes that can actually be printed.

Bre also mentioned the MakerBot partnership with Autocad. In the “Create” tent at SXSW they are teaching people to use Autocads “123D Creature” iPad app to make monsters, then printing them out on the spot using a row of Makerbots.



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