Japan’s geeks

Japan’s shy geeks boast huge financial clout-report. “According to a survey by Nomura Research Institute (NRI), a Tokyo think-tank, otaku — known for their obsession with aspects of pop culture such as comics, computer games and electronics — now number 1.72 million nationwide and power a market worth more than 400 billion yen a year. “The impact of geeks is really large,” said Takeshi Nomura, an institute spokesman. “They can no longer be ignored by businesses.”

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