YouTube product placement

Product placement agency targets YouTube
“Advertisers can list products they’d like to have featured in videos, and search for upcoming videos by producers to find a match for their brand. Producers indicate which productions they’re willing to integrate products into, and can search for brands or products they’d like to work with. Once a deal has been made, the advertiser pays the producer, and Brandfame takes a cut. The startup is also working on an auction system for advertisers to bid on product placement in new videos by hot producers.”
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Springwise newsletter

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Selling in kids virtual worlds

Donna Karan, Sephora to sell in Stardoll Web world
“Donna Karan’s DKNY label and Sephora, both owned by French luxury goods conglomerate LVMH, will begin on Wednesday to offer virtual clothing and makeup to Stardoll members in specially designated online stores. Stardoll’s rapidly growing Web site has a large audience of teen girls who create Internet personas of themselves and spend hours dressing them up in fantasy costumes and socializing.”
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Reuters.com

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Small recorders

Gadgets: Microdot Squared Voice Activated Recorder Smallest Ever
“It’s about the size of an index fingertip, or about the size of a piece of japanese chewing candy, if that gives any context at all. (it’s 12x35x17mm) It’s got 128MB of memory which is good for 18.6 hours of recording, in what I presume is monaural before needing to be data dumped by USB. There’s voice activation, so you don’t have to worry about deep sections of zero sound, and for about $500, you’d better be deadly serious about your stalking.”
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Gizmodo

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Fashion management

Sony PSP Says Change Your Shirt
“Her idea for the PlayStation Portable console: a wardrobe organizer for fashionistas. Araki’s My Stylist doesn’t really qualify as a game. Its aim is to restore order to your closet. Snap photos of your clothes with the PSP’s attachable camera and store it on a memory stick, and the program suggests outfits and keeps track of what you wore. It helps you avoid the fashion faux pas of showing up to an event with friends in an outfit you’ve been seen in before, and one day it will likely let you go online to consult friends or coordinate your wardrobe with the season’s newest offerings.”
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Business Week

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