Exchanging micro-data

Micro-Interactions: Making The Experience Portable
“Mike, an Apple employee was one of the first to greet me—and he extended a simple gesture.  As he introduced himself he held up his iPhone which was displaying a digital name tag generated on the Web that he had just personalized moments ago.  Within minutes, nearly half of the attendees of this small gathering were doing the same.  it had gone “viral” so to speak—each person found our where they could customize their own “badge” and some were even adding “@” symbols so that their “Twitter friends” could recognize who they were. And this I thought was a simple but relevant example of how we are having “micro-interactions” in ways that we we can take with us.”

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