Tweet marketing
April 12th, 2010 by rbanks
Uniqlo’s Tweet Show
“The digital campaign experience begins at a dedicated site, where you’re invited to enter and sync to your twitter account, or to create your own keywords, if preferred. The app randomly pulls your tweets into a Uniqlo Tweet Show, ultimately generating a video-like experience of your Tweets, with Uniqlo music and models wearing their merchandise – in this case, the brand’s UT line of tees. The entire experience is fun, personalized and simply cool – and a relatively subtle way to promote Uniqlo’s UT line of tees” 
PSFK
