Business models

An iPad App That Helps You Overhaul Your Business Model
“Not surprisingly, the Business Model Canvas is the center of the iPad app. Here, the canvas is used as a way to prototype and illustrate business models. The focus tends to be on disruptive models, but it can also be used to describe and develop less radical changes. In the app, the canvas supplies the main interface, and the user can apply digital sticky notes to its different elements, just as they can on the analog version. The big enhancement over the book lies in the underlying modeling tools. By specifying customer types, revenue sources, and costs, users can sketch a quick overview of the viability of a business. While it took me a few tries to understand how it all worked (the interface is not exactly intuitive), it functions well, and the analytic tools make it a powerful resource in the right hands.”

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