November 29th, 2012 by rbanks
The Broadcastr Team Launches Its ‘Next Evolution’: Spun, A Local News App That Connects Content To Real-World Locations
"he said that while Broadcastr’s big selling point was the ability to consume content about your specific location (say, listening to something about the Brooklyn Bridge while you’re walking across that very bridge), only 7 percent of users actually listened to content located within 200 feet of them. However, 76 percent of users listened to content that was within a 50-mile radius. The team’s conclusion: People care about local content, but most of them aren’t going to change their behavior to find that content when they’re actually on-the-go."