Motion-sensitive advertising
March 13th, 2009 by rbanks
Dockers Launches World’s First Motion-Sensitive Ad on iPhone
"The ad is called Shakedown to Get Down and features a freestyle dance expressionist named Dufon from a dance group called Circle of Fire. In the ad, the dancer dances on the screen wearing Dockers Vintage Workwear khakis. The iPhone user is prompted to shake the iPhone to start the dancer dancing around the screen with sound. The interactive ad will launch in early March and run for four weeks on the free iPhone apps iBasketball, iGolf, iBowl, and iTV." 
I4U
Eric Litman Says
Thanks, Richard. We provided the technology behind this and worked with OMD/Dockers/Razorfish to get it implemented.
Eric Litman
CEO, Medialets, Inc.
Mar 13th, 2009 at 4:59 pm