Mapping the trivial
March 31st, 2009 by rbanks
smalltalk
“As the weather change registers across the social sphere, so does its visibility to people who might not have witnessed the weather itself. However, the weather has the ability to ‘go viral’ in a sense, and create second and third-hand musings on the weather change. Thus what might start as one person’s disdain for the sprinkles on the hood of his car, becomes a torrential downpour as that singular comment ripples through the interlaced network of status messages. If enough ‘social weather’ data is aggregated it can be used to form a multi-dimensional picture of the weather and the effect is has on our lives. However, the triviality of the small talk and the topic of broadcast is what makes social weather mapping so interesting. We found this beautiful and hilarious at the same time.” 
Chrome Experiments
